Marketing Information

Marketing Information
The City of Plymouth Downtown Development Authority hired the municipal marketing firm, North Star Destination Strategies to develop a marketing brand for Downtown Plymouth.

Downtown Plymouth BrandPrint

This process culminated in the Downtown Plymouth BrandPrint which is being used to guide current and future marketing efforts.

The BrandPrint was developed using demographic information combined with information gathered from:
  • Stakeholders
  • Past visitors
  • Residents
  • Business leaders
A printable version of the Downtown Plymouth Brandprint is available for your review.

Additional Information

The Southeast Michigan Council of Governments is a source for additional demographic information. Community profiles for the City of Plymouth and surrounding communities are also available.